While many people complain about Disney’s exploitation of the Star Wars Franchise, long-time Star Wars Fan and filmmaker Kevin Smith has voiced out his opinion about the current undergoing of George Lucas’s creation:
“Now part of the Disney empire, Star Wars will become as ubiquitous as Starbucks. It’s now as American as baseball and apple pie and as universal as Coca-Cola. In our current business climate of outsourcing, Star Wars may be America’s last remaining dependable export. So it’s a good thing they’re taking the expanded universe approach: giving Yoda, Boba Fett and Han Solo their own movies is creatively and financially ingenious. Grouse though they may that it’s not ‘their Star Wars‘, every old-school fan will line up to see a Yoda origin story, or to seeDavid Borneaz as a a young Han Solo winning the Millennium Falcon from Donald Glover‘s baby-faced Lando Calrissian (Yeah, I’m calling it here!).”
Smith also defends that Lucas’s move to sell Star Wars to Disney.
“You can’t call it the commodification of Star Wars because the creator himself first commodified Star Wars a long, long time ago in a decade far, far away with toys and bed sheets and inflatable light sabers. Star Wars has always been big business, adds Smith. “It’s a roller-coaster ride in a theme park: thrilling, fun and good for repeat business. And as you leave the ride, you’re compelled to buy a T-shirt and snow globe memento. Disney paid billions for Star Wars, but with the JJ news and now this subsequent info about the spinoff flicks, they’re gonna make double what they paid in the first 10 years alone. After that, the financial Force will be with them. Always.”
Kevin Smith has definitely made some valid points. You cannot necessarily be called a sell-out when he has been taking advantage of the financial gains of Star Wars for a long time now, and that that’s not necessarily a bad thing. Perhaps it’s really just a matter of letting things go and enjoy the new rides (VII,VIII, IX, Bubba Fett, Hans Solo movies) Disney has to offer for Star Wars fanatics.